Corporate Wall of Honor
Thank you for fueling accessible outdoor adventures. Your partnership makes the wilderness wheelable for all.
HONORED ALLY: POST ON PURPOSE
Who They Are
Post On Purpose (POP) is a free platform for nonprofits that turns community participation into measurable sponsor value. We verify actions people take - like sharing content, completing challenges, volunteering, or showing up - and connect that verified participation to sponsor-funded donations. POP gives brands and nonprofits Proof of Participation™ they can use to demonstrate the real engagement their partnerships inspire.
The Mechanics
Post On Purpose (POP), founded by Becca Ruiz, turns social media interaction into real-world charitable funding. The platform hosts public social media challenges sponsored by corporate partners and brands. When everyday social media users participate by posting a photo or video tied to a campaign, Post On Purpose's verification technology validates the authentic participation and unlocks direct funding from brand sponsors to trusted nonprofits. By converting simple social posts into verified, audit-ready micro-donations, the platform allows individuals to support meaningful causes without spending money.
Why They Stand on Our Wall of Honor
Post On Purpose earns its place on our Wall of Honor for pioneering a model that shifts cause marketing away from vanity metrics (like passive likes and shares) toward verified, transparent impact. By bridging the gap between corporate sustainability initiatives, brand sponsorships, and grassroots participation, Becca Ruiz and her team demonstrate how technology and collective human action can turn social platforms into spaces for positive change. Their work proves that small everyday actions, when aggregated, create substantial financial support for vital nonprofits.
How They Drive Inclusion and Accessibility
Post On Purpose democratizes philanthropy by removing the financial barrier to charitable giving. Traditional donor models often limit impactful giving to those who can afford direct financial contributions. By allowing anyone with a smartphone and a social media account to trigger real corporate donations, Post On Purpose ensures that individuals of all income levels and socioeconomic backgrounds can actively contribute to social causes. This low-barrier, participation-focused model creates a more accessible, inclusive community where everyone has an equal voice and opportunity to drive real-world good.
For a deeper look into the founding story and how Post On Purpose transforms social posts into verified donations, check out Turn Your Posts Into Real Donations with Becca Ruiz. This discussion highlights how the platform bridges corporate social responsibility with everyday user participation.
HONORED ALLY: THE MASSAGE COLLECTIVE BG
Who They Are
At The Massage Collective BG, massage therapy is more than just a service—it’s a compassionate, client-centered practice built on deep expertise and genuine human connection. Founded on years of rigorous training and hands-on experience, Heather Pruitt and her skilled team of therapists represent the gold standard of therapeutic care in Bowling Green, KY.
They are healers, educators, and allies who believe every single body deserves safe, effective, and respectful care. Rather than taking a one-size-fits-all approach, Heather and her staff bring a high level of professional mastery and empathy to every session, ensuring every person who walks through their doors feels valued, comfortable, and understood.
The Mechanics
True recovery requires a blend of advanced anatomical understanding, adaptable techniques, and individualized treatment plans. At The Massage Collective BG, the mechanics of recovery are grounded in both science and practical, long-term experience:
-
Tailored Therapeutic Techniques: Adapting pressure, positioning, and modalities to suit unique nervous systems, muscle tone, and physical limitations.
-
Neuromuscular & Structural Support: Working safely with complex conditions—including spinal cord injuries, chronic pain, and mobility challenges—to promote circulation, ease spasticity, and relieve chronic tension.
-
Shared Staff Expertise: Heather actively mentors and trains her team, translating nearly two decades of specialized, real-world experience into collective staff knowledge so every therapist is fully equipped to deliver expert care.
-
Safe, Adaptable Environment: Ensuring seamless transitions, thoughtful positioning, and clear communication throughout every stage of the session.
Why They Stand on Our Wall of Honor
Heather Pruett and The Massage Collective BG hold a special place on our Wall of Honor for a simple yet profound reason: they lead with unwavering courage, respect, and true inclusivity.
In a field where many practitioners feel hesitant, unprepared, or uncomfortable working with individuals with disabilities, Heather stands out. From the very beginning of her journey over 18 years ago—practicing and learning alongside me as I navigated a spinal cord injury—she broke down barriers. She never hesitated, never treated me differently, and was never afraid to provide the hands-on care I needed.
That rare mindset is now the heartbeat of The Massage Collective BG. Heather didn't keep that knowledge to herself; she actively educated her staff, instilling that same confidence, respect, and specialized skill across her entire team. They stand on our Wall of Honor not just for their exceptional technical talent, but because they set the standard for what inclusive healthcare should look like: compassionate, fearless, and dignity-first care for every body.
How They Drive Inclusion and Accessibility
Inclusion isn’t just a policy at The Massage Collective BG—it is the foundation of their entire practice. Heather Pruitt and her team actively dismantle the physical and social barriers that often keep people with disabilities from accessing high-quality therapeutic care:
-
Fearless, Dignity-First Care: They actively reject the apprehension or hesitation that can linger in bodywork, ensuring clients with disabilities are welcomed with natural confidence, equal respect, and complete dignity.
-
Proactive Staff Education: Heather translates nearly two decades of direct experience into hands-on training for her team, preparing every therapist to navigate unique physical needs, mobility devices, and neurological conditions safely and seamlessly.
-
An Inclusive Culture by Example: By demonstrating that specialized care should be standard practice—not an exception—they set a benchmark for accessibility across the local healthcare and wellness community in Bowling Green.
HONORED ALLY: CATALYST SPORTS
Who They Are
Catalyst Sports is a non-profit organization dedicated to giving people with physical disabilities access to the life-changing world of adaptive adventure sports. Operating active chapters across Kentucky—including Bowling Green and Louisville—they are a community-driven movement powered by passionate volunteers, trained coaches, and adaptive athletes.
Whether on a climbing wall, a mountain bike trail, or open water, Catalyst Sports proves that adventure has no limits. They are more than just a sports program; they are a vibrant, welcoming family where individuals of all ability levels come together to challenge themselves, build confidence, and discover what is truly possible.
The Mechanics
The power of Catalyst Sports relies on a thoughtful blend of specialized gear, trained human support, and intentional community design:
-
Cutting-Edge Adaptive Equipment: Utilizing custom-designed gear—such as specialized climbing harnesses, seated handcycles, adaptive mountain bikes, and mechanical advantage systems—ensuring every athlete can participate safely and effectively.
-
Rigorous Volunteer Training: Equipping volunteers and belayers with comprehensive safety training, proper transfer techniques, and adaptive handling methods so participants are fully supported on every climb or ride.
-
Goal-Oriented Progression: Meeting athletes where they are—from complete beginners attempting their first wall climb to experienced outdoor enthusiasts taking on advanced challenges.
-
Community-Centered Environments: Partnering with local facilities (like indoor climbing gyms and outdoor trail systems) to transform everyday athletic spaces into fully accessible, supportive arenas.
Why They Stand on Our Wall of Honor
Catalyst Sports earns their place on our Wall of Honor because they fundamentally redefine what is possible for people living with physical disabilities. They don't just advocate for inclusion—they build it from the ground up every single week.
For many individuals navigating life with a spinal cord injury, amputation, or mobility challenge, outdoor recreation can feel out of reach or intimidating. Catalyst Sports eliminates that fear. By replacing hesitation with high expectations and expert support, they empower athletes to push past perceived boundaries, rediscover physical freedom, and experience the thrill of accomplishment alongside peers who genuinely care. Their work transforms lives, heals spirits, and reshapes how society views disability.
How They Drive Inclusion and Accessibility
Inclusion isn't an afterthought for Catalyst Sports—it is the entire mission driving their organization:
-
Removing Physical & Financial Barriers: Providing high-tech adaptive equipment and clinics free or low-cost, ensuring equipment costs never stand between an athlete and the outdoors.
-
Fostering Equal Belonging: Creating an environment where athletes aren't treated as "charity cases" or "surprises," but as competitive, capable participants set up for genuine success.
-
Advocating for Accessible Outdoor Spaces: Collaborating with local gyms, trail managers, and park systems throughout Kentucky to expand adaptive access across public lands and recreational facilities.
-
Building a Lifelong Network: Connecting athletes, veterans, family members, and community volunteers to create lasting support systems that extend far beyond the athletic venue.
HONORED ALLY: GIVEBUTTER
Who They Are
Givebutter is a free, all-in-one fundraising platform built to empower changemakers, non-profits, sports teams, schools, and community leaders. Founded on the belief that software costs should never stand between a good cause and its goal, Givebutter provides modern digital fundraising tools—including donation forms, event ticketing, silent auctions, and donor management—without heavy price tags or restrictive barrier entry.
They are innovators and allies in the non-profit sector, bringing energy, transparency, and accessible technology to over a million campaign creators worldwide.
The Mechanics
Givebutter streamlines modern philanthropy by uniting complex fundraising tools into one intuitive, cost-effective ecosystem:
-
Transparent Donor-Covered Pricing: Operating on an optional donor-tipping model, enabling non-profits and individual organizers to raise funds with 0% platform fees and retain 100% of their raised capital.
-
All-in-One Philanthropic Toolkit: Combining customizable donation forms, peer-to-peer campaign pages, event registration, silent auctions, and text-to-donate capabilities under a single login.
-
Built-in Donor Management (CRM): Providing automated contact tracking, supporter segmentation, and messaging tools so grassroots causes can build long-lasting relationships with their donors.
-
Frictionless Payment Options: Supporting modern, accessible payment methods—including digital wallets like Venmo, Apple Pay, and Google Pay—making giving effortless for supporters across all demographics.
Why They Stand on Our Wall of Honor
Givebutter earns its place on our Wall of Honor because they have democratized digital fundraising, ensuring that small causes, grassroots movements, and adaptive organizations have the exact same high-powered tools as large enterprise non-profits.
Traditional fundraising software often locks essential features behind expensive monthly subscriptions or high transaction fees, pricing out the very organizations that need support the most. Givebutter broke that mold. By making world-class tools free and easy to use, they level the playing field so every changemaker can focus on their mission rather than overhead costs.
How They Drive Inclusion and Accessibility
Givebutter builds inclusion directly into the heart of digital giving, ensuring technology empowers everyone to participate—whether as a fundraiser, donor, or beneficiary:
-
Eliminating Financial Barriers: Removing upfront SaaS fees so grassroot initiatives, disability advocates, and small community groups can launch professional campaigns immediately without budget risk.
-
Digital & Web Accessibility Focus: Continuously auditing and advancing compliance with WCAG standards—incorporating screen reader optimizations, alt-text capabilities, and high-contrast layouts so people with disabilities can navigate campaigns easily.
-
Inclusive Social Giving: Designing mobile-first, user-friendly interfaces that allow supporters of all ages, technical abilities, and background levels to launch team campaigns or make a gift in seconds.
-
Empowering Grassroots Movements: Giving voice and visibility to underserved causes, adaptive sports groups, and independent advocates who rely on community support to make physical and social impact possible.
HONORED ALLY: FRUIT OF THE LOOM
Who They Are
Headquartered right here in Bowling Green, Kentucky, Fruit of the Loom is a global leader in everyday apparel with a heritage spanning over 170 years. Beyond crafting iconic, comfortable clothing, Fruit of the Loom operates as a dedicated corporate citizen, deeply invested in the health, well-being, and vitality of South Central Kentucky and the communities where their team members live and work.
They are an industry anchor—combining world-class manufacturing, global reach, and a strong local heart that continuously pours resources back into community empowerment and civic support.
Last updated: April 29, 2026
The Mechanics
Fruit of the Loom leverages its scale, corporate infrastructure, and regional presence to drive meaningful, scalable impact:
-
Strategic Community Investments: Partnering with key non-profits, disaster relief efforts, and human services organizations to deliver direct aid, essential apparel, and financial grants where they are needed most.
-
Employee-Driven Philanthropy: Empowering their local Bowling Green workforce through structured volunteer initiatives, workplace giving campaigns, and community outreach programs.
-
People-First Operations: Prioritizing respectful, safe, and inclusive workplaces across their global and local facilities, ensuring that human dignity is upheld at every level of their supply chain.
-
Sustainable Design Practices: Combining durable product design with modern sustainability goals, ensuring their environmental footprint is continually reduced for future generations.
Why They Stand on Our Wall of Honor
Fruit of the Loom earns their place on our Wall of Honor because of their steadfast commitment to uplifting the Bowling Green community and supporting the organizations that keep our region thriving.
A truly strong community relies on corporate leaders who do not just operate within a city, but actively care for its people. Fruit of the Loom has consistently stepped up to champion local causes, back grassroots health and human service initiatives, and invest in the long-term well-being of South Central Kentucky. Their dedication transforms corporate presence into real, tangible community support.
How They Drive Inclusion and Accessibility
Inclusion and accessibility are embedded in how Fruit of the Loom approaches both their workplace culture and their customer experience:
-
Inclusive Workplace Standards: Cultivating a corporate culture built on diversity, equity, and belonging—ensuring that employees of all backgrounds and physical abilities are supported, respected, and empowered.
-
Digital & Web Accessibility: Actively maintaining inclusive digital experiences through dedicated web accessibility initiatives, screen reader compliance, and direct customer service accommodations for individuals with disabilities.
-
Accessible Apparel Design: Crafting soft, sensory-friendly, tagless, and adaptable everyday clothing designed to bring comfort, dignity, and ease of wear to people of all body types and physical needs.
-
Community-Wide Accessibility Advocacy: Investing in local parks, educational programs, and regional initiatives that make Bowling Green a more welcoming, barrier-free place for everyone to live and work.
